Building a Full Brand package
Building a brand package
As a freelance designer in Cornwall, without a doubt, a full brand package is the pinnacle of graphic design & branding, you are deciding the direction the brand takes, colour scheme, typefaces, logo etc. etc... It can be unbelievably rewarding & looks awesome in any designers portfolio. So for all of you out there, I have created a concept brand package & built it from the ground up. Showing you the process I use & what sort of thing I am sending over to a client.
This is a concept project to fully craft a brand from the ground up to create a full set of collateral, digital applications, icons, products & a brand identity.
Fresh wood is an online retailer for all things skateboarding, they provide a whole range of decks, trucks, wheels, bolts & bearings. Essentially you can come to Fresh Wood for a whole new set up or a new pair of shoes, a service for all skate rats.
The name “Fresh Wood” comes from the term used in skate culture that's used as a name for a new deck or new set up.
The concept originates from the great outdoors and camping which I wanted to connect on a metaphorical level.
Keywords Used in the research phase
Skate, skateboarding, skate culture, the great outdoors, camping, fire, wood, fresh, oak
And there you have it, a full brand package from the ground up, i hope this is helpful to you and thank you for reading.