SamPassmore

My Thoughts

A creative blog, where I share my thoughts on anything to gaining clients, how to run a freelance business or just showcasing some amazing design inspiration. 

Building a Full Brand package

Building a brand package

As a freelance designer in Cornwall, without a doubt, a full brand package is the pinnacle of graphic design & branding, you are deciding the direction the brand takes, colour scheme, typefaces, logo etc. etc... It can be unbelievably rewarding & looks awesome in any designers portfolio. So for all of you out there, I have created a concept brand package & built it from the ground up. Showing you the process I use & what sort of thing I am sending over to a client. 

Fresh wood 

This is a concept project to fully craft a brand from the ground up to create a full set of collateral, digital applications, icons, products & a brand identity.

Fresh wood is an online retailer for all things skateboarding, they provide a whole range of decks, trucks, wheels, bolts & bearings.  Essentially you can come to Fresh Wood for a whole new set up or a new pair of shoes, a service for all skate rats. 

The name “Fresh Wood” comes from the term used in skate culture that's used as a name for a new deck or new set up.

The concept originates from the great outdoors and camping which I wanted to connect on a metaphorical level.

Keywords Used in the research phase

Skate, skateboarding, skate culture, the great outdoors, camping, fire, wood, fresh, oak

 

 

 Fresh Wood Logo

Fresh Wood Logo

 Gridded Logo & process

Gridded Logo & process

 Colour Pallet 

Colour Pallet 

 Primary & secondary typefaces 

Primary & secondary typefaces 

 Brand Icons

Brand Icons

 Icons incorparating the theme of the outdoors and camping 

Icons incorparating the theme of the outdoors and camping 

 Logo strokes 

Logo strokes 

 Posters

Posters

 Poster

Poster

 Mock up products

Mock up products

 Business Cards

Business Cards

Freshwood_tshirt.png
 Clothing mock ups

Clothing mock ups

 Fresh Deck

Fresh Deck

Fresh_wood_wheel.png
 packaging

packaging

Fresh_wood_photo_skate.jpg
Imca_freshwood.jpg
 Art Work

Art Work

And there you have it, a full brand package from the ground up, i hope this is helpful to you and thank you for reading.